I collaborated on the social media strategy and content creation for São Ópticas, a premium eyewear retailer in Leiria, Portugal, specializing in luxury brands such as Cartier and Chanel.
My responsibilities included creating social media posts, editing short-form videos, and managing the brand’s website, producing content that reflected the brand’s premium identity and elegant aesthetic.

KEY METRICS:

• The social media profiles have a combined total of 6,394 followers, with an +8% growth on Instagram since September 2025.
• WEBSITE: 61% growth in indexed organic keywords (Aug–Dec 2025), including #1 Google ranking for the brand’s core search terms.